Acme Inc.
How Acme scaled content ops with Sanity
A look at how Acme unified their marketing and product content into a single, structured source of truth — and cut publishing time in half.
The challenge
Acme's content lived across a CMS, a wiki, and a pile of spreadsheets. Every launch meant copy-pasting the same information into three places and hoping nothing drifted out of sync.
The approach
We modeled every content type as a structured document in Sanity and connected the studio directly to the marketing site.
Modeling the content
Shared objects for rich text, links, and calls to action meant editors reused the same building blocks everywhere instead of reinventing them per page.
The results
Publishing time dropped by roughly 50%, and content no longer drifts between systems because there is now a single source of truth.